in the first clip, the producers used a variety of techniques for example :
1) bird's eye view
2) panorama
3) screen panning
4) fast scene changing
5) cartoon editing
6) interactive speech
7) sound
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Techniques
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Effects
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Low toned, slow music
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Scary, a lot of tension
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Fast, high pitched, major key
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Happy, exciting, pleasant
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Slow with a subtle mix of both keys, no sharp instruments
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Relaxed, calm, peaceful
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Speeches from people with negative thoughts
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Inspires the viewer to think negatively
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Speeches from people with positive thoughts
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Inspires the viewer to think positively
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Fast panned scenes
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Lots of things going on, lots of tension, very
action-typed-movie-like.
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Slow panned scenes
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Relaxed, not a lot going on
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